Content
In an increasingly competitive, fragmented media environment, how can your content stand out and make a bigger impact?
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Technology
What are the most powerful formats and platforms for reaching, engaging, and growing your audience?
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People
Where are audience values, preferences, and behaviors trending, and how can you stay a few steps ahead?
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Press
Ogilvy Award: Brewing Up Multiplatform Insights
Latitude is pleased to be a recipient of a 2015 Ogilvy Award for Excellence in Advertising Research for joint 360° campaign effectiveness research done with NBCU on behalf of the client Starbucks. Objectives The campaign sought to achieve multiple effectiveness goals by harnessing the power of a larger entertainment sponsor to shift consumer perceptions and elevate brand differentiation
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People
How does “the media” portray the complexities of womanhood?
Developed an intimate understanding of the paths to womanhood and motherhood and identified media figures and narratives that are getting it right.
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Content
How are audiences’ relationships with online video growing and changing?
We helped Vimeo uncover growth in online video consumption as well as other shifts in online video viewing and purchasing behaviors.
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Content
Generative Research: Encouraging Creativity to Yield Valuable Results
Periodically, we’re asked about a particular methodology – why we chose it, what the main benefits are, and how else we might apply it (or have applied it). From time to time, we’ll post here to showcase certain non-traditional methodologies that we’re particularly excited about. In this first installment, I’ll touch briefly on a type
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Content
How do millions of viewers connect to the characters in Game of Thrones?
We identified key success factors behind the Game of Thrones narrative and the characters. Download the report.
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Technology
What does the future hold for video and TV?
This study took an expansive look at the future of video and TV, gauging viewers’ interest and momentum for current and future video-related offerings.
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People
How can Revolt TV debunk Millennial myths and uncover Millennial reality?
We worked to debunk myths about the millennial generation, informing messaging strategy and reinforcing REVOLT TV’s role as experts on the sought after demographic.
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Content
How does the news environment impact viewer decision making?
We explored the impact of news programming on an audience’s mindset and uncovered that news is a prime space for advertisers – as viewers are more alert and more personally invested in news content.
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People
How do Viacom’s audiences discover and become fans of TV programs?
We uncovered motivations, unmet needs, obstacles (and solutions) to viewing across all stages of the viewing path and the role of network brands and advertisers across devices and sources.
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Content
What are fans most excited to see in Star Wars Episode VII: The Force Awakens? A Lumière® Conversations activity
Many of us here at Latitude counted down the days until the release of Star Wars Episode VII: The Force Awakens. Rather than simply sharing our theories and high hopes for the film around the office, we decided to enlist the help of true Star Wars experts. Around the same time that many major publications
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Our Solutions
Strategic Research
We apply advanced research methods in creative ways to generate knowledge and opportunities
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Lumière®
Our cutting-edge video feedback and analytics software, now available to your in-house teams
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Latitude On Demand
Lumière® and our full-service research, packaged together for knowledge whenever you need
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