Content Optimization
Are you effectively producing and promoting your content across diverse platforms, seizing every opportunity to engage and inspire audiences?
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Practice Areas
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Revenue Strategy
Whether the focus is on advertising or subscription, have you identified the best levers for driving consideration, adoption and retention?
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Viewer Experience
In a world of emerging formats and digital offerings, how can you make your content more discoverable, accessible and immersive?
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Case Studies
Content
2 (or more) degrees of movie separation
Potential improvements aside, we’re huge admirers of the already intuitive – and sometimes downright omniscient-feeling – algorithms that power the recommendations on Netflix, Spotify, and other large content platforms. We wanted to get in on the fun, and created our own interactive network visualization revealing connections between popular movies as a way to illustrate some of the architecture underlying content recommendations. Ever wonder how Bridget Jones’s Diary is connected to Avengers: Infinity War? Check it out for yourself below.
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Technology
5 ways we’d like to deepen our relationship with algorithms
In our previous piece, we outlined some typical ways of interacting with recommendation algorithms on video and music services like Netflix, Spotify, and YouTube, based on the results of a small study we conducted. What implications does that have for content distributors, web and app designers, and other services employing these algorithms? Below we make
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Technology
How do you talk to your algorithms?
Most of us interact with recommendation algorithms every day, whether we’re exploring curated playlists, or looking for something new to watch. Video and music platforms like Netflix, YouTube, and Spotify each employ their own proprietary algorithms, designed specifically to sort out the chaff and leave us the good stuff. And as algorithms’ relevance grows in
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Content Optimization
Unlocking the Plot Themes Driving Ratings
Over the past few months, we have been busy constructing a dataset of more than 183,000 films with rich detail on their production, marketing, and critical reception. In this article, the first in what will be a monthly series exploring this data, we apply a number of statistical and natural language processing (NLP) techniques as
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Technology
Scrolling Stories
It may not be as entertaining, nor as effortless, but scrolling storytelling has a place in our streaming world. It’s a medium that unites video with other forms of communication, like photography and the written word, in a more dynamic and participatory way than ever before. Whether driven by fancy parallax scrolling or the usual
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People
Turkish soap operas reveal the power of global content sharing
“I lived with my husband for 13 years, until I started watching Turkish soap operas.” So begins Kismet, a documentary that chronicles the impact of fictional TV series on women’s empowerment in the Middle East. The dramatic opening line is reminiscent of a soap opera itself – but it’s not, and its verity reveals the
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Content
Create locally, stream globally
Story Worlds Go Global Until recently, Hollywood (and then Bollywood) productions were exported to the rest of the world in a one-to-many paradigm that largely excluded contributions from culturally diverse storytellers. Now we’re seeing a many-to-many production universe, with both economic and cultural implications that stretch far beyond the old conflicts and frontiers.
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People
What’s new in Hispanic news?
The Context Globalization and advances in technology have facilitated the exchange of people, information, and creativity internationally. These shifts have ushered in a new era of distributed content production and have bolstered the importance of Spanish-language content in the United States. Within this culturally and linguistically diverse context, Univision is the country’s largest
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Content
Story visualization and chill
Story visualization is the cool new cousin of data visualization. As movies and series increase in complexity, keeping track of all the characters becomes a challenge (albeit an often entertaining one). The story visualization is a response to this trend – a new way to get a bird’s eye view of the narrative landscape. Among
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Content
Who are the best Christmas movie villains?
We got into the holiday spirit and put Lumière to work exploring the best Christmas movie villains. We wanted to know which villains were the most loved (or hated) and what characteristics made them so bad. what we did We showed viewers clips of 18 iconic Christmas movie villains, and – using Lumière
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Content
What makes the best partners in (fighting) crime?
For the inaugural study in our series on characters and relationships in streaming shows, we took a look at some of the top police/detective and crime shows from the past few years to investigate what makes great lead cops – and cop partnerships. We wanted to know which characters and partnerships stood out in
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People
What science tells us about character connections
Here at Latitude we have been thinking a lot about characters – in films, TV series, and games – namely, which characters people connect with best and why. We wonder how these connections form and think that a better understanding of this relationship might allow us to allow us to help clients optimize content production
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