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We turn data into creative intelligence for media and technology innovators
In an increasingly competitive, fragmented media environment, how can your content stand out and make a bigger impact?
What are the most powerful formats and platforms for reaching, engaging, and growing your audience?
Where are audience values, preferences, and behaviors trending, and how can you stay a few steps ahead?
Latitude is pleased to be a recipient of a 2015 Ogilvy Award for Excellence in Advertising Research for joint 360° campaign effectiveness research done with NBCU on behalf of the client Starbucks. Objectives The campaign sought to achieve multiple effectiveness goals by harnessing the power of a larger entertainment sponsor to shift consumer perceptions and elevate brand differentiation
Developed an intimate understanding of the paths to womanhood and motherhood and identified media figures and narratives that are getting it right.
We helped Vimeo uncover growth in online video consumption as well as other shifts in online video viewing and purchasing behaviors.
Periodically, we’re asked about a particular methodology – why we chose it, what the main benefits are, and how else we might apply it (or have applied it). From time to time, we’ll post here to showcase certain non-traditional methodologies that we’re particularly excited about. In this first installment, I’ll touch briefly on a type
We identified key success factors behind the Game of Thrones narrative and the characters. Download the report.
This study took an expansive look at the future of video and TV, gauging viewers’ interest and momentum for current and future video-related offerings.
We worked to debunk myths about the millennial generation, informing messaging strategy and reinforcing REVOLT TV’s role as experts on the sought after demographic.
We explored the impact of news programming on an audience’s mindset and uncovered that news is a prime space for advertisers – as viewers are more alert and more personally invested in news content.
We uncovered motivations, unmet needs, obstacles (and solutions) to viewing across all stages of the viewing path and the role of network brands and advertisers across devices and sources.
Many of us here at Latitude counted down the days until the release of Star Wars Episode VII: The Force Awakens. Rather than simply sharing our theories and high hopes for the film around the office, we decided to enlist the help of true Star Wars experts. Around the same time that many major publications